Beverage Advisers

Through hands-on advising and consulting services, and a growing community of beverage brand founders and experts, our goal is to help you learn from the mistakes we’ve made and gain the knowledge we've accumulated over the collective 100 years of our experience.

FULL ROUTE-TO-MARKET

Legal x Compliance

Brand Identity x Experience

Marketing Strategy

Production x Packaging

Import x Distribution

Financial x Sales Planning

Influencers x PR

Faye Postma

Marketing Strategy

Charlotte, NC

Faye Postma is an entrepreneur, advisor, ​mentor, and experienced CMO working with ​tech, beauty, and F&B, including multiple ​wine and spirits brands. She is passionate ​about helping founders bring their ideas to ​life and guiding emerging brands to reach ​new levels of success.

From creating marketing strategies for ​Fortune 500 companies like Lenovo and ​Western Union, to guiding entrepreneurs to ​launch, Faye has worked with brands of all ​sizes. She specializes in brand positioning ​and lean marketing strategy using her ​signature “scrappy” approach.

Andrew Rozas

Brand Identity x PR

Los Angeles, CA

Andrew Rozas is hands-on marketer with ​experience across the brand, agency and ​production sides of the industry. With ​knowledge of each facet of the marketing ​ecosystem, he aims to help brands ​maximize marketing impact for every ​dollar spent.

In addition to working with brands, ​ranging from NFL to Ralph Lauren, his ​main expertise lies in the spirits industry, ​having lead PR and Social Media at ​Absolut Vodka's global offices in Sweden, ​and later joining the Madre Mezcal team ​as Marketing Director during a period of ​rapid expansion.

Nate Whitehouse

Full Route-to-Market

New York, NY

Nathan Whitehouse is a serial entrepreneur in the spirits brand, B2B services, and technology space as part of the company ​Drifter Spirits. He has spent ten years developing brands and has extensive connections within the spirits industry.

Prior to founding Drifter Spirits in 2013, he worked as an attorney for Goldman Sachs, and prior to law school he was a data ​scientist for the Human Genome project. He has a J.D. from the George Washington University and a B.S. in Biochemistry ​from the University of Texas at Austin.

Stephen Myers

Full Route-to-Market

Philadelphia, PA

Stephen Myers is one of the founders of Ilegal Mezcal and ​had key roles in the success of Mr. Black Coffee Liqueur, ​among other great exits, and now provides consulting ​services for brands on route-to-market in the United States ​as well as across the world

Jeff Diego is the CEO & Co-founder of Drayhorse, an alcohol beverage canning, bottling and ​formulation company in Philadelphia, PA. He is an avid entrepreneur with a passion for ​beverage product development, creation and launched multiple brands in the alcohol ​beverage space like Svol Aquavit & Drifter Cocktail Co.

He holds a degree in Applied Physics majoring in robotics as well as Masters in Business ​Administration and splits his time between Philadelphia, PA and New York, NY.

Fardeen Nariman

Capital Markets, M&A and Fundraising

London

Fardeen is a career investment banker having spent over 20 years within the M&A / Corporate Finance space. After qualifying as an ​accountant at Arthur Andersen (ACA and CPA), he joined American Express in NYC, investing and divesting off their balance sheet. ​After completing an MBA at London Business School he worked at August Equity (UK mid-market PE), RBS and KPMG before co-​founding the M&A Lead Advisory team at boutique investment bank - Quantuma.

As Co-founder, he grew the team to 10 with average annual fees of £2.5m, personally leading on and completing over a dozen ​transactions. He left Quantuma in Oct 2021 to head up the alternative funding strategy for a Family Office.

Part of Fardeen's core skill set is his ability to quickly analyse financial data and business models, accurately assessing the financial ​health of a business and identifying areas for improvement. He is highly experienced in structuring deals, negotiating terms, reviewing ​legal documents and working closely with management teams to implement strategies that drive growth and improve margins.

William Newell

Bookkeeping and Financial Controlling

Ireland

William Newell is a financial management consultant specializing in the alcoholic beverage trade. Shortly after ​completing his education he founded a solo consultancy where he worked with over 30 businesses in setting up ​their finance systems.

In 2021 he joined Helmsman Imports as Finance Director, where his expertise in the alcohol trade grew and ​flourished and in 2022 he continued on the same path to become the Finance Director for Drifter Spirits. He has ​overseen over $10 million in transactions in his career and helped launch Drifter Spirits Asia along with multiple ​liquor brands. His experience is global, having worked with businesses in the US, Europe and Asia.